Bookmark: AI Firm’s ‘Stop Hiring Humans’ Billboard Campaign Sparks Outrage

AI startup Artisan's provocative billboard campaign urges businesses to "Stop Hiring Humans," igniting debate on the future of work and technology's impact.

In a provocative move, AI startup Artisan has launched a billboard campaign in San Francisco urging businesses to “Stop Hiring Humans.” As tech companies grapple with the future of work, CEO Jaspar Carmichael-Jack acknowledges the dystopian nature of the message, reflecting Silicon Valley’s bold approach to AI and societal change. The original article from SFGate delves into this bold advertising strategy and its implications for the job market.

Here’s a quote from the article that encapsulates its central theme: “It is Carmichael-Jackson’s admission that his billboards are ‘dystopian’—just like the product he’s selling—that gets to the heart of what is so fucked up about the whole thing. It’s obvious that Silicon Valley’s code monkeys now embrace a fatalistic bent of history towards the Bladerunner-style hellscape their market imperatives are driving us.” This statement highlights the tension between technological advancement and its perceived impact on societal norms and employment.

AI Firm’s ‘Stop Hiring Humans’ Billboard Campaign Sparks Outrage

Featured writing

Why customer tools are organized wrong

This article reveals a fundamental flaw in how customer support tools are designed—organizing by interaction type instead of by customer—and explains why this fragmentation wastes time and obscures the full picture you need to help users effectively.

Infrastructure shapes thought

The tools you build determine what kinds of thinking become possible. On infrastructure, friction, and building deliberately for thought rather than just throughput.

Server-Side Dashboard Architecture: Why Moving Data Fetching Off the Browser Changes Everything

How choosing server-side rendering solved security, CORS, and credential management problems I didn't know I had.

Books

The Work of Being (in progress)

A book on AI, judgment, and staying human at work.

The Practice of Work (in progress)

Practical essays on how work actually gets done.

Recent writing

We always panic about new tools (and we're always wrong)

Every time a new tool emerges for making or manipulating symbols, we panic. The pattern is so consistent it's almost embarrassing. Here's what happened each time.

Dev reflection - February 03, 2026

I've been thinking about constraints today. Not the kind that block you—the kind that clarify. There's a difference, and most people miss it.

When execution becomes cheap, ideas become expensive

This article reveals a fundamental shift in how organizations operate: as AI makes execution nearly instantaneous, the bottleneck has moved from implementation to decision-making. Understanding this transition is critical for anyone leading teams or making strategic choices in an AI-enabled world.

View all writing →