Paul Welty, PhD AI, WORK, AND STAYING HUMAN

Bookmark: https://neilpatel.com/blog/ppc-tracking/

Transform your PPC campaigns into ROI machines with expert tracking strategies and data analytics to optimize ad spend and drive sustainable growth.

Dive into Neil Patel’s insightful exploration of PPC tracking and learn how to transform your campaigns into ROI-driving machines. Discover how using data analytics can optimize ad spend by understanding which strategies truly convert. With expert advice on tools like Google Analytics and Microsoft UET, you’ll gain valuable perspectives on making smarter marketing decisions for sustainable growth. Perfect for those aiming to scale their advertising strategies efficiently.

Since I was unable to locate a specific quote from the article provided, here is an example of a statement that captures the essence of its key points:

“Tracking PPC campaigns is the difference between scaling profitably and wasting your ad budget; precise tracking transforms data into actionable insights that optimize campaign performance.”

https://neilpatel.com/blog/ppc-tracking/


Featured writing

Why customer tools are organized wrong

This article reveals a fundamental flaw in how customer support tools are designed—organizing by interaction type instead of by customer—and explains why this fragmentation wastes time and obscures the full picture you need to help users effectively.

Infrastructure shapes thought

The tools you build determine what kinds of thinking become possible. On infrastructure, friction, and building deliberately for thought rather than just throughput.

Server-Side Dashboard Architecture: Why Moving Data Fetching Off the Browser Changes Everything

How choosing server-side rendering solved security, CORS, and credential management problems I didn't know I had.

Books

The Work of Being (in progress)

A book on AI, judgment, and staying human at work.

The Practice of Work (in progress)

Practical essays on how work actually gets done.

Recent writing

We always panic about new tools (and we're always wrong)

Every time a new tool emerges for making or manipulating symbols, we panic. The pattern is so consistent it's almost embarrassing. Here's what happened each time.

Dev reflection - February 03, 2026

I've been thinking about constraints today. Not the kind that block you—the kind that clarify. There's a difference, and most people miss it.

When execution becomes cheap, ideas become expensive

This article reveals a fundamental shift in how organizations operate: as AI makes execution nearly instantaneous, the bottleneck has moved from implementation to decision-making. Understanding this transition is critical for anyone leading teams or making strategic choices in an AI-enabled world.

Notes and related thinking

Bookmark: The PMO: Unlocking CRM Campaign Efficiency and Peak Performance

Unlock peak performance in your CRM campaigns by integrating PMO practices. Discover strategies to enhance efficiency and drive impactful results.

Article analysis: Mastering the Human-AI Balance in Marketing: Insights and Strategies

Master the art of blending AI with human creativity in marketing to drive deeper connections and enhance your team's effectiveness.

Bookmark: Coursera for Business delivers 327% ROI: key findings from new Forrester Total Economic Impact study

Unlock a 327% ROI with Coursera for Business; boost productivity and future-proof your workforce through strategic employee training initiatives.