Bookmark: Marc Benioff says that from now on CEOs will no longer lead all-human workforces—enter the new era of AI coworkers

Discover how Marc Benioff envisions CEOs leading hybrid teams of humans and AI, transforming workforce dynamics and enhancing productivity.

“From this point forward…we will be managing not only human workers but also digital workers.”
Marc Benioff says that from now on CEOs will no longer lead all-human workforces—enter the new era of AI coworkers

Salesforce CEO Marc Benioff, at the World Economic Forum in Davos, emphasized a pivotal shift in workforce dynamics, where CEOs will lead teams comprising both humans and AI agents. Benioff highlighted that these ‘digital workers’, or AI agents, are designed to undertake complex and time-intensive tasks, thereby enabling human employees to focus on more meaningful work. Despite concerns about AI potentially surpassing human capabilities, Benioff assures that AI is an augmentative tool that partners with humans to boost business productivity and success. Complementing Benioff’s vision, Dario Amodei from Anthropic forecasted that AI could outperform humans at most tasks by 2027. Companies, including Salesforce and other tech giants, are rapidly adopting AI agents to enhance operational efficiency. However, there is unease among human employees about potential job displacement due to AI automation, as evidenced by public reactions to initiatives like those previously attempted by HR company Lattice. This ongoing discourse reflects broader societal and economic transformations poised to redefine future work paradigms

Featured writing

Why customer tools are organized wrong

This article reveals a fundamental flaw in how customer support tools are designed—organizing by interaction type instead of by customer—and explains why this fragmentation wastes time and obscures the full picture you need to help users effectively.

Infrastructure shapes thought

The tools you build determine what kinds of thinking become possible. On infrastructure, friction, and building deliberately for thought rather than just throughput.

Server-Side Dashboard Architecture: Why Moving Data Fetching Off the Browser Changes Everything

How choosing server-side rendering solved security, CORS, and credential management problems I didn't know I had.

Books

The Work of Being (in progress)

A book on AI, judgment, and staying human at work.

The Practice of Work (in progress)

Practical essays on how work actually gets done.

Recent writing

We always panic about new tools (and we're always wrong)

Every time a new tool emerges for making or manipulating symbols, we panic. The pattern is so consistent it's almost embarrassing. Here's what happened each time.

Dev reflection - February 03, 2026

I've been thinking about constraints today. Not the kind that block you—the kind that clarify. There's a difference, and most people miss it.

When execution becomes cheap, ideas become expensive

This article reveals a fundamental shift in how organizations operate: as AI makes execution nearly instantaneous, the bottleneck has moved from implementation to decision-making. Understanding this transition is critical for anyone leading teams or making strategic choices in an AI-enabled world.

View all writing →