ChatGPT, a chatbot developed by OpenAI, has made significant advancements in its first year since its launch. It has been utilized in various industries, such as education, entertainment, and software, and has proven to be a valuable tool for PPC marketers. Early uses for ChatGPT in the PPC industry include generating keyword ideas, ad group classification, composing ad headlines, and providing landing page optimization suggestions. The introduction of GPT-4 brought improvements in writing quality and mathematical abilities, making it useful for tasks like email campaigns and blog posts. … read more >
“Another reason why high standards matters: As a leader, you can’t see everything every person does every day. Managers, by definition, have less visibility into what each direct report is working on than the direct report does. You need your team to hold themselves to a high standard in the moments when no one is looking” —Are your standards too low? In defense of raising the bar
This article by Wes focuses on the importance of raising standards in order to improve your team’s chances of success. Wes shares his experience of setting a high bar for quality and the benefits it brings. He explains that teams who refuse to settle and constantly strive for excellence are the ones who achieve innovation and success. On the other hand, teams with low standards make excuses and produce mediocre work, missing out on opportunities for growth. Wes argues that as a leader, setting high standards is crucial as it sets the tone for what is acceptable and celebrated within the … read more >
The article examines concerns around AI’s impact on jobs and wages based on research from European Central Bank. It states that while alarms of mass technological unemployment are overblown, the threat of depressed wages due to automation replacing routine tasks is real. Unexpectedly, groups most at risk are white-collar professionals like lawyers, engineers rather than lower-skilled workers.
A contrarian insight from the research is that AI can also provide productivity and efficiency gains that may compensate for lost incomes. Additionally, new specialized jobs may arise from …
HR teams are increasingly using automation, data, analytics, and artificial intelligence (AI) to bring about significant changes in how companies manage their people. This shift goes beyond just streamlining operations and enhancing efficiency, it also adds strategic value to organizations by freeing HR professionals from routine tasks so they can focus on more complex and creative responsibilities. The article highlights six key areas where HR is leveraging automation technologies: recruitment processes, employee onboarding, benefits administration, payroll processing, time and attendance … read more >
The article discusses the continuing debate around return to office mandates post-pandemic. It states that despite investments in office spaces and some companies requiring RTO, employee resistance remains high. A contrarian perspective presented is that there may be an undersupply rather than oversupply of offices in years ahead. As pandemic fears subside, the demand for collaborative workspaces could increase, especially from younger workers.
Additionally, the article argues that the office versus remote binary debate is overly simplistic. Companies need to consider that the future is likely …
The key insights from the article are that remote workers feel less connected to their company’s mission compared to in-office workers, and this lack of connection can negatively impact performance. Exceptional managers who communicate effectively can help improve the connection between remote workers and the company’s purpose. Hybrid work arrangements, where employees go into the office some days per week, seem to result in the highest connection to company purpose. Overall, while engagement levels are increasing, remote workers may still be more disconnected than in-office … read more >
The article discusses the emergence of artificial intelligence (AI) and its impact on leadership. While AI tools have the ability to analyze data and provide insights, they cannot replace the qualities that define a leader. The article emphasizes that adaptability, empathy, humility, and the ability to inspire and motivate teams are essential traits for effective leadership, which AI cannot replicate. The author concludes that AI may enhance managerial capabilities, but it cannot make someone a better leader. read more >
The article discusses the shift towards working from home and its implications for cities, businesses, and people. It suggests that a common pattern emerging is working three days in the office and two days at home. This hybrid model is seen as a way to balance in-person creativity and connections with the efficiency and flexibility of remote work. The article also highlights the potential impact on cities, with a possible return to lower density and more affordable urban areas. However, it acknowledges the inequality of remote work opportunities and the need for compensation for those unable … read more >
“Nearly 12 million Americans in occupations with shrinking demand may need to switch jobs by 2030.That’s according to a new McKinsey Global Institute study that examined how the rise of AI and other factors like an aging population and e-commerce could impact US employment in the years ahead."—
