The article discusses the concept of embracing instability and utilizing generative AI to make strategic decisions in a rapidly changing business environment. It emphasizes the need for leaders to abandon the idea of stability and instead focus on generating and processing large amounts of data with the help of AI. The article highlights the role of AI in enhancing decision-making, improving customer experiences, automating tasks, and providing valuable insights. It concludes by stating that AI is essential for driving innovation and success in the business world. read more >
Traditional usability studies are effective, but limited in scope. They focus strictly on how “functional” an application is. Specifically, they determine whether a user can complete a strict series of tasks. I think this model is outdated and doesn’t apply well to the Web. The goal is to replace the concept of usability. Or, rather, to supersede it. Audience Experience Optimization is a discipline that seeks to make certain that a viewer/participant of a Web site has a satisfying experience.
Traditional usability studies are effective, but limited in scope. They focus …
