Leveraging ChatGPT for PPC.
Boost your PPC campaigns by leveraging ChatGPT to create compelling ads and optimize targeting for better ROI. Discover actionable strategies now!
“dditionally, you can get even more specific and ask it to incorporate some of the competitive advantages you want to highlight.” —How to use ChatGPT to boost your PPC efforts
Why customer tools are organized wrong
This article reveals a fundamental flaw in how customer support tools are designed—organizing by interaction type instead of by customer—and explains why this fragmentation wastes time and obscures the full picture you need to help users effectively.
Infrastructure shapes thought
The tools you build determine what kinds of thinking become possible. On infrastructure, friction, and building deliberately for thought rather than just throughput.
Server-side dashboard architecture: Why moving data fetching off the browser changes everything
How choosing server-side rendering solved security, CORS, and credential management problems I didn't know I had.
The work of being available now
A book on AI, judgment, and staying human at work.
The practice of work in progress
Practical essays on how work actually gets done.
The inbox nobody reads is the one that matters
Every organization has a monitoring system that works perfectly and reports to nobody. The gap between having information and acting on it is where most failures actually live.
The best customers are the first ones you turn against
Every subscription makes a bet that most customers won't use what they're paying for. The customer who closes that gap becomes a problem to be managed.
Delegation without comprehension is just prayer
The organizations that survive won't be the ones that automated the most. They'll be the ones that figured out what to stop delegating.
Using broad match keywords for PPC
Unlock the potential of broad match keywords to enhance your PPC campaigns and improve ad copy for better results.
Researchers extend GPT-4 prompting
Discover how researchers enhance GPT-4's capabilities with innovative prompting techniques, boosting productivity and unlocking new AI potential.
The impact of AI on white-collar jobs
Explore how AI transforms white-collar jobs, highlighting the balance between automation and the enduring value of skilled human work.