Leveraging ChatGPT for PPC.
Boost your PPC campaigns by leveraging ChatGPT to create compelling ads and optimize targeting for better ROI. Discover actionable strategies now!
“dditionally, you can get even more specific and ask it to incorporate some of the competitive advantages you want to highlight.” —How to use ChatGPT to boost your PPC efforts
Nobody takes you aside anymore
Print taught a generation when to stop. What we lose when the machines absorb the constraints that used to form us.
Your AI agents need a water cooler
Coordination is a property of the room, not the org chart. What that means when your coworkers are agents.
On the death of the author and the birth of the detector
Why worrying about AI authorship is lazier, and more prejudiced, than it looks.
The work of being available now
A book on AI, judgment, and staying human at work.
The practice of work in progress
Practical essays on how work actually gets done.
Memory is (almost) solved. time is next.
AI can't tell if a memory is two minutes or two weeks old. The fix isn't making models feel time — it's cache invalidation: an as-of stamp on every fact, a clock in the context, and a freshness window for anything volatile.
Using broad match keywords for PPC
Unlock the potential of broad match keywords to enhance your PPC campaigns and improve ad copy for better results.
Researchers extend GPT-4 prompting
Discover how researchers enhance GPT-4's capabilities with innovative prompting techniques, boosting productivity and unlocking new AI potential.
The impact of AI on white-collar jobs
Explore how AI transforms white-collar jobs, highlighting the balance between automation and the enduring value of skilled human work.