Paul Welty, PhD AI, WORK, AND STAYING HUMAN

Redefining Digital Transformation Success

Redefining Digital Transformation Success
Discover how to redefine digital transformation by fostering a culture of continuous innovation and prioritizing customer value for lasting success.

The article “A New Way To Depict Digital Transformation” discusses how successful companies in the digital age are managed differently than their counterparts. With the market capitalization of the top five tech firms now exceeding $9 trillion, other public companies are left wondering why they can’t achieve similar success. The article suggests that digitization is not just about implementing technology, but about creating a new culture and management practices that are focused on customer value. It proposes a new way of visualizing digital transformation as a process of continuous innovation rather than a one-time implementation of technology.

A New Way To Depict Digital Transformation

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Featured writing

Why customer tools are organized wrong

This article reveals a fundamental flaw in how customer support tools are designed—organizing by interaction type instead of by customer—and explains why this fragmentation wastes time and obscures the full picture you need to help users effectively.

Infrastructure shapes thought

The tools you build determine what kinds of thinking become possible. On infrastructure, friction, and building deliberately for thought rather than just throughput.

Server-Side Dashboard Architecture: Why Moving Data Fetching Off the Browser Changes Everything

How choosing server-side rendering solved security, CORS, and credential management problems I didn't know I had.

Books

The Work of Being (in progress)

A book on AI, judgment, and staying human at work.

The Practice of Work (in progress)

Practical essays on how work actually gets done.

Recent writing

We always panic about new tools (and we're always wrong)

Every time a new tool emerges for making or manipulating symbols, we panic. The pattern is so consistent it's almost embarrassing. Here's what happened each time.

Dev reflection - February 03, 2026

I've been thinking about constraints today. Not the kind that block you—the kind that clarify. There's a difference, and most people miss it.

When execution becomes cheap, ideas become expensive

This article reveals a fundamental shift in how organizations operate: as AI makes execution nearly instantaneous, the bottleneck has moved from implementation to decision-making. Understanding this transition is critical for anyone leading teams or making strategic choices in an AI-enabled world.

Notes and related thinking

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Article analysis: The 10 Best Headless CMS Platforms To Consider

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