Paul Welty, PhD AI, WORK, AND STAYING HUMAN

The role of AI in digital transformation.

The role of AI in digital transformation.
Discover how AI drives digital transformation by enhancing operations, customer experiences, and growth while addressing key challenges and best practices.

The key insights from this article are that artificial intelligence (AI) is playing a significant role in enterprise digital transformation by revolutionizing operations, improving customer experiences, and unlocking growth opportunities. AI-powered automation can streamline processes and improve efficiency, while data-driven insights enable informed decision-making. AI also enables personalized customer experiences and enhances security and risk management. However, there are challenges to consider, such as data quality and privacy, skill gaps, change management, and integration complexity. Best practices for AI-driven digital transformation include setting clear objectives, investing in data infrastructure, fostering a learning culture, and prioritizing ethical AI.

Original article: The Role of Artificial Intelligence in Enterprise Digital Transformation


Featured writing

Why customer tools are organized wrong

This article reveals a fundamental flaw in how customer support tools are designed—organizing by interaction type instead of by customer—and explains why this fragmentation wastes time and obscures the full picture you need to help users effectively.

Infrastructure shapes thought

The tools you build determine what kinds of thinking become possible. On infrastructure, friction, and building deliberately for thought rather than just throughput.

Server-Side Dashboard Architecture: Why Moving Data Fetching Off the Browser Changes Everything

How choosing server-side rendering solved security, CORS, and credential management problems I didn't know I had.

Books

The Work of Being (in progress)

A book on AI, judgment, and staying human at work.

The Practice of Work (in progress)

Practical essays on how work actually gets done.

Recent writing

We always panic about new tools (and we're always wrong)

Every time a new tool emerges for making or manipulating symbols, we panic. The pattern is so consistent it's almost embarrassing. Here's what happened each time.

Dev reflection - February 03, 2026

I've been thinking about constraints today. Not the kind that block you—the kind that clarify. There's a difference, and most people miss it.

When execution becomes cheap, ideas become expensive

This article reveals a fundamental shift in how organizations operate: as AI makes execution nearly instantaneous, the bottleneck has moved from implementation to decision-making. Understanding this transition is critical for anyone leading teams or making strategic choices in an AI-enabled world.

Notes and related thinking

Remote work is here to stay despite in-person mandates, this economist says

Explore why remote work persists despite RTO mandates, and how hybrid models can enhance equity and collaboration in the evolving workplace.

AI's role in the future of work

Explore how AI transforms the future of work by enhancing skills, personalizing engagement, and driving ethical talent strategies for a competitive edge.

Using Generative AI and Automation for improvement

Unlock efficiency and save costs by fine-tuning the ChatGPT 3.5 Turbo model with our step-by-step guide to generative AI and automation.